Distributors

Distributors and wholesalers are transforming the home healthcare business as they once redefined the pharmacy business. Their turnkey programs offer one-stop shopping, low inventory costs, competitive pricing, local distribution, merchandising and marketing programs, co-op advertising and reimbursement assistance.

We have helped develop the home healthcare programs for Bergen Brunswig and McKesson, and worked with most of the other national and regional distributors in educating and training both their sales reps and home healthcare customers.

Our contributions to distributors include:

1. Defining and developing the overall home healthcare program
2. Presenting CEU seminars to train your customers on how to successfully
   operate a home healthcare business (showroom layout, demographic
   merchandising, complete product selection, product training, retail sales training, referral marketing and advertising)
3. Creating merchandising and marketing collateral support
4. Developing an advertising co-op program
5. Creating newsletters and seasonal circulars

Related Articles

1. How to Benefit from Distributor Partnerships
2. Selling Through Wholesalers