Manufacturers

Manufacturers are fueling the annual double-digit growth in the home healthcare marketplace by continuing to develop and sell products that are more hi-tech, portable and user-friendly while simultaneously being less expensive and evasive.

The single major challenge for home healthcare (HHC) manufacturers is to sell-through their products in both the business-to-business (B-B) and business-to-consumer (B-C) markets. With continued acquisitions and mergers reducing their customers in both markets as well as their options for wholesalers and distributors, HHC manufacturers are experiencing an increasingly difficult challenge to market their own products.

Our contributions to manufacturers include:

1. Researching market and competitive assessments
2. Developing marketing programs
3. Developing and implementing sales programs through distribution and independent reps
4. Designing B-B and B-C advertising programs
5. Planning trade show marketing programs, booth design and show promotions
6. Developing marketing and merchandising tools to help sell-through product
7. Creating collateral literature such as product sheets and brochures, media kits, product selection guides, consumer literature, point-of-purchase displays and packaging.

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