Objectives

To develop a retail home healthcare (HHC) business requires a long-term commitment from concept to build-out to grand opening to an ongoing marketing and advertising campaign. Following are the phases of our retail HHC business program through which we progress within a six month time line:

Positioning - Create a corporate image that personifies this new retail home healthcare business.

Niche Marketing - Develop and market niches with competitive analysis to become the primary source of information, education, product and service within the respective service areas.

Site Selection - Evaluate criteria to help determine the business location within a community and/or region that has the greatest potential for success.

Product Mix - Identify core, related and impulse categories, products and brands in relation to niches.

Layout - Design showroom to highlight niches, facilitate traffic flow and increase sales per customer.

Design & Build-out - Create architectural renderings of showroom in response to demographics and layout. Coordinate build-out of space to create a state-of-the-art HHC retail showroom.

Merchandising - Develop displays and planograms for products and brands within each respective category for category management.