Objectives (cont.)

Automation -­ Install and train staff on software system for management, reimbursement,A/R and operations.

Marketing - Produce targeted marketing tools for referral and retail customers such as brochure, direct mail pieces and catalog.

PR - Develop series of press releases in each respective niche market. Contact media for grand opening coverage and participation.

Advertising - Identify and create ads for print, radio and TV media that most cost-effectively reach target customer bases.

Reimbursement Training - Train staff on Medicare reimbursement, Managed Care and other third-party contractual relationships.

Product & Sales Training - Educate staff on HHC categories, products and brands as well as retail selling skills and customer-driven values.

Grand Opening - Coordinate as a community event for both referral and retail customers.

Promotions - Coordinate and co-op with suppli-ers for seasonal and quarterly promotions via in-store marketing and advertising.

Accreditation - Begin to develop quality stan-dards and document patient satisfaction and out-comes in preparation for the accreditation process.